There’s an aphorism among watch lovers that the right mechanical watch never truly belongs to you; rather, it is something you just look after for the next generation. But beneath the romantic surface of that line, there’s a cold, hard truth: durability is only half the equation. The other half,...
Unimatic has been dropping one new release after another in 2026. While the year is only two months old, we have already seen quite a few interesting watches from the Italian brand. Its latest collaborative effort sees Unimatic partnering with fashion brand Nigel Cabourn and exclusive retailer...
Another Friday, another list! This week, we have the second installment in the series highlighting the best releases of 2026. With this series, we want to keep you informed about the best new watches throughout the year. Since this is the first Friday after February ended, we’ll look at our...
Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the...
Depancel has made a name for itself by creating an extensive collection of race-inspired chronographs. For its newest effort, the brand teamed up with an actual racing team to become an active partner in modern motorsports. The Série R01 Depancel × DAMS Lucas Oil fuses the retro silhouette of...
During LVMH Watch Week in Milan, I was especially interested in the new Zenith releases. It is no secret that I love Zenith. The brand has managed to amaze me time and again with releases that combine the best in watch design with its legendary calibers. To my surprise, for this year’s LVMH...
What watch would you buy with €5k in your pocket today? And what if you could spend no less than €4,500? That’s the hypothetical dilemma we’re tackling on Fratello Talks today. RJ, Daan, and Nacho have taken the challenge, and in this week’s episode, they go through their picks. They were...
“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway....
The current Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 debuted on January 8th, 2021. The Moonwatch received a ton of updates, making many Speedmaster enthusiasts very happy. Those who weren’t hardcore fans, though, mainly found the big price increase from just south of €5,000...
The name Leica often comes up in the Fratello office. Usually, it’s in reference to its famous cameras, but ever since the German brand introduced its first mechanical watches, we’ve also begun associating it with horology. This shows how closely connected mechanical watchmaking and photography...
March LA.B initially caught my eye with the release of its AM2 GMT Grall Edition in 2024. But the French brand has been around for much longer than just a few years. It is the brainchild of three friends — Alain Marhic, Jérôme Mage, and Joseph Châtel. They share a passion for surfing and 1970s...
Time flies when everything resonates nicely, doesn’t it? It sure does for Armin Strom. No fewer than 10 years have passed since the independent Swiss house launched its breakthrough resonance mechanism. Although not actively marketed as an anniversary model, I reckon it is safe to say this...
